“Abominable! Can you believe that? Do I look abominable to you? Why can’t they call me the Adorable Snowman or…or the Agreeable Snowman, for crying out loud? I’m a nice guy.”
As Halloween approaches, my thoughts keep turning not to ghosts and goblins, but to the big, hairy monster we know as Change. Lately it seems that all of my new clients have one thing in common: They view change management as huge, complex, and scary. One is so terrified of it that he won’t speak the words, referring to our work as “user adoption.” Another knows that change management is critical, but she frets that her company doesn’t know “how to do change.”
Change is rarely a walk in the park, but stark terror of change still surprises me, for one simple reason: Change is a daily occurrence in our personal lives. Whether it is a new haircut, a move to a strange city, a different job, marriage, or the birth of a child, we deal with change, sometimes happily, sometimes not, knowing it is part of life. So why is change a catastrophe when we encounter it in our organizations and our jobs?
The truth is, it can’t be. Change is how we do business. The days of five-year strategic plans are ancient history, replaced by agility and the need to turn on a dime. Agile organizations survive and thrive through the mantra, “Without change, we die,” yet many others seem to believe that “Change will kill you.” How did we arrive at this disturbing dichotomy?
I’ve concluded, regretfully, that I’m partly to blame—I and the other change management practitioners who have perpetuated the myth that change is abominable. If you don’t believe me, take a look at the way we present change to CEOs and change sponsors. First, we make calamitous pronouncements like “seventy percent of large-scale transformative initiatives fail”—a spine-chilling statistic whose legitimacy can’t be proven. We pile on jargon like stakeholder assessment, leadership alignment, and mitigation plans when we should be speaking plain English and asking simple questions. And we trot out tools like a “change curve” that is based on the five stages of grief and littered with terms like “fear of the unknown” and “the valley of despair.”
We must sound—to our clients—like prophets of doom. “People hate change,” we tell project teams. “Be prepared for resistance at every turn, from sluggishness to out-and-out sabotage.” As experts in change, it’s our duty to coach them, yet we end up scaring them out of their wits. The same can be true of employee communications. A statement like, “Change means new ways of doing things” is fraught with risk, prerequisite for failure.
Clearly, we need to reconsider the way we think about change. Remember the Abominable Snowman, that supposedly scary monster? It turned out that beneath that frightening exterior, he was a real softy, profoundly misunderstood—just like change. Change is innocuous. It means “to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone.” That’s hardly scary, especially when change in our context offers benefits such as cost savings, improved efficiency, enhanced quality, or an enriched customer experience.
Is change hard work? Most certainly. Can change be abominable? I have to say yes, because ill-conceived, badly executed, and poorly managed change is a monstrous betrayal of everyone it touches. Consider, for example:
- Knee-jerk Change—based on hasty decisions made without due diligence or sufficient input from affected parties
- Cinderella Change—expecting to succeed without seeking out and addressing the reasons for the failure of previous initiatives; requires a Fairy Godmother
- Do As I Say Change—when leadership teams speak the right words but do not demonstrate their commitment through actions
- Yo-Yo Change—unpredictable, exemplified by ever-changing priorities, plans, and promises
- Tightrope Change—when employees are asked to “work without a net” of education and training to perform their altered jobs
- Dishonest Change—featuring communication that is unclear or glosses over expected negatives like possible job loss
Pitfalls like these can make Change a big, hairy monster, but when you get to know the beast, it can be a real pussycat. Organizations that commit to make change a strategic capability gain a powerful vehicle for learning and growth, for progress and renewal.
“Terrifying Change! Can you believe that? Do I seem terrifying to you? Why can’t they call me Invigorating Change or Stimulating Change, for crying out loud? I’m not a monster! I’m a good thing!”